DONE-FOR-YOU MARKETING FOR HEALTH PRACTITIONERS
Get the marketing behind your practice planned, written and implemented.
Without having to become a marketing expert yourself.
See the available services, what's included and current pricing.
How the pieces fit together
Good marketing isn't about doing more marketing. It's about making the right pieces work together.
You already have a profession.
But growing a practice can quickly mean becoming the person responsible for the website, email marketing, lead generation, content, landing pages, nurture sequences and all the systems connecting them.
You might already have a website. You might post on social media, receive referrals or have people finding you through Google.
But being discovered is only the beginning.
You also need a way to turn that attention into an audience you can stay connected with, build trust with and continue educating until someone is ready to take the next step.
That's where Alvéya can help.
We provide practical marketing strategy and implementation support for natural and allied health practitioners who want the right marketing foundations in place without having to build and manage everything themselves.
You bring the expertise in what you do. We'll help with the marketing behind it.
WHY EMAIL MARKETING MATTERS FOR HEALTH PRACTITIONERS
Someone discovering your practice doesn't mean they're ready to book.
Someone might find you through Google.
See one of your social posts.
Hear about you from another practitioner.
Be referred by a friend.
Listen to you on a podcast.
Visit your website.
And then leave.
That doesn't necessarily mean they weren't interested.
Health decisions can take time.
Someone may still be trying to understand what's happening with their health. They may be researching their options, comparing practitioners or trying to understand whether your approach is right for them.
They might simply not be ready to book yet.
If they leave without giving you a way to stay connected, you're relying on them to remember your name and find their way back when they are ready.
You rely on them to remember your practice.
You continue the conversation until they're ready.
Your marketing doesn't have to make someone ready today. It needs a way to stay connected until they are.
FOR OWNED AUDIENCE
Build an Audience You Own, Not Just Followers
Social media, Google, practitioner directories, referrals, networking and advertising can all help people discover your practice.
They're valuable ways to generate attention.
But once someone has found you, what happens next?
RELYING ON SOCIAL MEDIA
A social follow
You're still relying on an algorithm to put you in front of them again.
OR AN AUDIENCE YOU OWN
An email database
A way to continue the conversation on your terms.
You can:
The goal isn't to replace the channels already bringing people into your practice.
It's to make more of the attention you're already generating worth something.
SEGMENTATION
Better Email Marketing Starts With Relevance
Your whole email list doesn't need to hear from you every time you have something to say.
Good email marketing isn't about emailing everyone more often. It's about being more relevant to the people you're emailing.
One of the challenges for health practitioners is that the people on your database may be interested in very different things.
Imagine you're a naturopath.
One person may have joined your database because they're navigating menopause.
Another might be looking for fertility support.
Someone else may be interested in digestive health.
They're all potentially the right people for your practice.
But they don't necessarily need the same information.
Step 1 — The email you're about to send
“5 things I wish more women knew about menopause”
Who should receive this email?
This is where segmentation becomes powerful.
When you know what someone is interested in, you can educate them on the things that actually matter to them.
That means less irrelevant content filling their inbox.
Less reason to tune you out.
And more opportunity to build a relationship around the health concern or goal that brought them to you in the first place.
You're not trying to be in everyone's inbox all the time. You're trying to be useful when you are there.
LEAD MAGNETS, QUIZZES & ASSESSMENTS
Your Lead Magnet Should Do More Than Collect an Email Address
A good lead magnet gives someone a useful reason to join your database. A better one can also help you understand why they're there.
That's one of the reasons we often recommend interactive quizzes or assessments for practitioner-led businesses.
HEALTH IS PERSONAL
Two people can visit exactly the same practitioner's website but be looking for help with completely different things.
A well-designed assessment can help someone better understand their situation while also giving you useful information about what they're interested in. That can shape what happens next.
THE PATHWAY STARTS TO LOOK MORE LIKE THIS:
- Discover your practice
- Complete an assessment
- Identify their interest
- Join your database
- Receive relevant follow-up
- Take the next step when ready
Instead of putting every new subscriber into exactly the same generic email sequence, their responses can help determine what information is likely to be most useful to them.
FOR THE VISITOR
1. Helps them better understand their situation
FOR YOUR PRACTICE
2. Tells you what they're interested in.
The value isn't simply in collecting the email address.
It's in what you learn about the person and what you're then able to communicate with them about.
Our Packages
DONE-FOR-YOU LEAD GENERATION FOR HEALTH PRACTITIONERS
Growth System Foundation
Turn more of the people discovering your practice into an audience you can continue marketing to.
If people are already finding your practice but you don't have a strong way to capture that interest and continue the relationship, this is where we'd usually start.
You might know you need a lead magnet, quiz or email funnel.
But knowing you need one and actually working out what to create, what it should say, how it connects to your services and how everything should work together are two very different things.
The Growth System Foundation brings the strategy, lead-generation asset and follow-up pathway together.
We'll look at your positioning, ideal clients, messaging, services and client journey before deciding what should actually be built.
Then we create and implement the pathway around it.
THE GROWTH SYSTEM FOUNDATION CAN INCLUDE:
THE GOAL IS TO TAKE YOU FROM
“We really should set this up.”
TO
“It's live and working.”
Instead of another strategy document telling you what you should implement, you finish with the system actually implemented.
Download the Alvéya Marketing Services & Pricing Guide.
IF AN AUDIENCE ALREADY EXISTS
Already Have an Email List? Start Using It.
You may not need another lead-generation strategy yet.
You might already have an audience sitting inside your practice.
You've already done the work of getting their attention and earning permission to stay in touch.
But if they rarely hear from you, that relationship isn't being maintained.
The audience already exists. The relationship isn't being maintained.
That's where ongoing email marketing can help. →
ONGOING EMAIL MARKETING
Done-for-You Email Marketing for Health Practitioners
Stay visible to the people who have already shown an interest in your practice.
Consistent email marketing gives you a way to continue educating and nurturing the people already in your database without having to plan and write everything yourself.
Your emails might:
And where your database allows it, we can use segmentation to make that communication more relevant.
The goal isn't to send newsletters because it's “newsletter day”. It's to stay connected with people who already know your practice and continue being useful until they're ready to take the next step.
CHOOSE THE LEVEL OF SUPPORT THAT SUITS YOUR PRACTICE
PACKAGE / LEVEL
Email Essentials
For practitioners who want a simple, consistent email presence without another recurring marketing task landing on the to-do list.
Best suited to practitioners who want to stay in touch with their database consistently without having to plan and write the emails themselves.
PACKAGE / LEVEL
Email Momentum
For practices that want email to become a more active part of their marketing and client nurturing.
The additional frequency gives us more room to educate, nurture and communicate around different topics, services and audience interests.
Both options are designed to help you stay connected without turning your practice into a constant content machine.
Download the Services & Pricing Guide to see what's included and current pricing.
SEO-INFORMED CONTENT FOR HEALTH PRACTITIONERS
Turn the questions your clients are already asking into useful, searchable content.
Email helps you nurture the people who already know your practice. Useful website content can help more of the right people discover you in the first place.
Your potential clients are already searching for information about their symptoms, concerns, options and the type of support you provide.
We'll turn relevant topics around your expertise and services into professionally written, SEO-informed articles for your website.
The aim isn't to publish blog posts simply because someone told you that you “should be blogging”. It's to create useful marketing assets that can continue working after they're published.
USEFUL WEBSITE CONTENT
One well-planned article can also do more than one job.
Search visibility
Helps more of the right people discover your practice.
Something valuable to send to your email list.
Social content
Ideas for supporting social content.
A useful article can support search visibility, give you something valuable to send to your email list and provide ideas for supporting social content.
ADDITIONAL MARKETING SUPPORT FOR HEALTH PRACTITIONERS
Need Something More Specific?
Sometimes most of the foundations are already there.
There's just one missing piece.
Additional projects can be scoped around what your practice actually needs rather than forcing everything into a package.
You might need help:
NOT SURE WHERE TO START?
Not Sure What Marketing Support Your Practice Actually Needs?
You don't need to diagnose your own marketing before speaking to us.
Sometimes the problem is getting discovered.
Sometimes people are already finding you, but there's no good way to capture that interest.
Sometimes you have a database, but you're barely communicating with it.
Sometimes the lead generation is there, but the nurture isn't.
Sometimes the messaging needs work.
And sometimes there's simply one missing piece stopping everything else from working as well as it could.
The goal isn't to sell you more marketing. It's to work out what would actually be useful.
Start by downloading the Services & Pricing Guide.
You'll be able to see the available support, what's included, who each option is designed for and current pricing.
Then, if you'd like help deciding what makes sense for your practice, we can have a conversation.
MARKETING SERVICES & PRICING GUIDE
Want Us to Help With the Marketing Behind Your Practice?
Download the Alvéya ® Marketing Services & Pricing Guide
See the available done-for-you marketing support, what's included, who each option is designed for and current pricing.
Professional marketing without making marketing your profession.
You already have a profession. This is the support for the marketing that comes with running it.